For this premium water brand, I drew inspiration from the timeless beauty of Mexican Talavera patterns, blending tradition with a fresh, modern touch. Bottled in Jalisco and distributed across its charming towns, this brand stands out for its cultural essence and crisp, clean feel.

Every logo I create begins with a thoughtful sketching phase, where I explore a variety of concepts and refine the best ones. For this project, that meant developing multiple options before selecting the design that perfectly captured the brand’s essence.

I designed everything—from the elegant bottle graphics in various sizes to the eye-catching delivery truck wraps, creating a cohesive look that speaks to heritage and quality. To ensure the brand’s integrity for years to come, I also developed comprehensive brand guidelines that streamline its use across suppliers and internal teams.