Designing the official merchandise for Rock the River 2021 was an opportunity to capture the spirit of one of Saskatchewan's largest classic rock festivals, organized by SaskTel Centre, through a collection fans would be proud to wear. Working closely with the festival organizers throughout the creative process, I developed and refined concepts that reflected the energy, identity, and atmosphere of the event. The final collection was exceptionally well received by attendees and became a memorable part of the overall festival experience.