Each year, Moose Jaw comes alive with its Band and Choral Jazz Festival, a vibrant celebration that unites the community through music across generations. For the 2024 and 2025 festivals, I designed three distinct logos: two for the adult bands and another for the junior jazz bands.

My creative process involved diving into the rich history of jazz and the colourful spirit of Moose Jaw’s festival. Drawing inspiration from the interplay of instruments and vibrant festival energy, I crafted logos that are both playful and sophisticated, reflecting the diversity of audiences and the inclusive nature of the event.

I focus on creating visuals that shorten the distance between brands or events and their audiences, fostering authentic, immediate connections. These logos not only captured the festival’s dynamic identity but also decorated the city and appeared prominently on flyers and promotional materials, helping to build a cohesive visual presence that celebrates community, creativity, and tradition.